Organic apple fibre from Iswari — dried apple, including the peel and the pomace left after pressing, milled to a fine, pale, naturally sweet powder. It is essentially the part of the apple that juice-making throws away, which is also the part with almost all the fibre in it.
What it tastes like
Mildly sweet and appley, with a slightly drying, bran-like texture. It is one of the easiest powders in this range to live with — it does not need hiding.
What is in it
Both kinds of fibre, with the insoluble sort predominating. The soluble fraction is largely pectin — the same substance that sets jam — which is why apple fibre thickens liquid slightly as it sits.
Claims you will not find here
Apple fibre is commonly sold on the line that it helps prevent constipation. That is a disease-prevention claim, and under EU food law it is prohibited on any food, full stop. It is also sold on effects on fat absorption and blood sugar that are not authorised at the amounts anybody would actually eat. None of it appears here.
To be precise about what is permitted: there are authorised claims for pectins, but they come with conditions — 6 g of pectin a day for the blood cholesterol claim, and 10 g of pectin in a single meal for the blood glucose claim. Those are large amounts of pure pectin, well beyond what a spoonful of apple fibre provides. We are not going to imply otherwise.
What we will say plainly: most people in Europe eat considerably less fibre than dietary guidelines suggest, and this is a genuinely convenient, good-tasting way to add some. That is a perfectly solid reason to buy it.
Iswari
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