A clarifying, deep-cleansing shampoo with lemon leaf and white tea extracts from ATTITUDE. EWG VERIFIED, vegan, silicone-free and free of sodium laureth sulfate. 473 ml.
What a clarifying shampoo is for — and why it is not an everyday shampoo
This is the important thing to know, because "deep cleansing" sounds like a general virtue and is actually a specific tool.
A clarifying shampoo removes build-up: silicone residue from conditioners and styling products, mineral deposits from hard water, chlorine from swimming pools, the film left by dry shampoo and by heavy oils. That build-up is what makes hair go limp, dull and strangely heavy no matter how often you wash it.
Used every week or two, it resets the hair. Used every day, it will over-clean fine, dry, curly or colour-treated hair, and the result is frizz, static and dullness — the opposite of what you wanted. Most people should use this alongside a gentler daily shampoo, not instead of one.
Porto's water
Worth knowing locally: hard water leaves calcium and magnesium deposits on the hair shaft, which build over months and make hair feel rough and look flat. A clarifying shampoo is one of the few things that actually removes them. If your hair has been gradually getting duller with no other explanation, this is often why.
Silicone-free, and what to expect from that
Silicones are not dangerous. What they do is coat the hair shaft with a smooth, water-repellent film that makes hair feel instantly slippery and look glossy. The film also builds up, gradually blocks moisture, and eventually leaves hair heavy — and it needs a sulphate shampoo to remove it.
Going silicone-free breaks that cycle, but it comes with an adjustment period. For the first few washes hair often feels rougher and less immediately smooth, because you have removed the coating and are now feeling the actual hair. Most people find it settles within two to four weeks. Nobody warns you about this and it is why many people abandon silicone-free products in the first fortnight.
What is in it and what is not
No parabens, no sodium laureth sulfate, no silicones, no PEGs, no formaldehyde releasers, no synthetic fragrance. Vegan, cruelty-free, dermatologist-tested, made in Canada, around 97% naturally sourced. EWG VERIFIED, which requires full disclosure of everything in the fragrance — unusually useful if you know which scent ingredients irritate you.