Chewable toothpaste tablets in place of a plastic tube. Vegan, free from preservatives, stabilisers, colourants and microplastics, and suitable for coeliacs. Contains theobromine from cocoa.
Read this first: they contain no fluoride
The manufacturer lists "no fluoride" alongside "complete protection", and those two statements sit uncomfortably together. We would rather set out the trade-off than sell you past it.
Fluoride is the single best-evidenced measure against tooth decay that exists. The evidence base is enormous, consistent across decades and countries, and it is not seriously disputed. It works by being present in the mouth at low concentration, where it slows the dissolving of enamel and helps it remineralise. Every major dental association recommends fluoride toothpaste.
Choosing to go without it is a legitimate personal decision and plenty of people make it. It is not, however, a neutral one, and it should be made knowingly rather than because a label presented the absence as a feature.
If you are prone to decay, have had fillings recently, wear braces, have a dry mouth, or are buying for a child, fluoride toothpaste is the better choice — children most of all, since that is the group in whom fluoride does the most good.
The theobromine
This is the interesting part. Theobromine is the bitter alkaloid in cocoa, and there is preliminary research suggesting it may help enamel remineralise — the idea being that it supports the formation of larger, more acid-resistant hydroxyapatite crystals.
It is a genuine line of research and it is at an early stage. The studies are few, several are laboratory rather than clinical, and some come from parties with a commercial interest. It is not established, and it is certainly not demonstrated to be equivalent to fluoride. Treat it as promising rather than proven.
The claims, read carefully
"99% of users perceive the Pearl Effect of smoothness after rinsing" — this is a consumer satisfaction survey, not a clinical result. It tells you people liked how their teeth felt. It says nothing about decay.
"Clinically tested" — tested is not the same as proven effective, and the two are routinely conflated on packaging.
"ThreeBrasive and AirSolide technologies" — proprietary marketing names for the abrasive system and the tablet format. They are not established scientific terms.
"No microplastics" — true, and worth having, though less distinctive in Europe than it sounds: intentionally added microplastics in rinse-off cosmetics have been restricted across the EU since October 2023 under Regulation (EU) 2023/2055.
What is genuinely good here
No plastic tube — which is a real problem, since toothpaste tubes are a laminate of plastic and aluminium and are among the least recyclable things in a bathroom. Tablets travel well and are not a liquid for cabin baggage. And a fixed dose per tablet removes the overuse that a tube encourages.