ATTITUDE's everyday shampoo from the Super Leaves range, 473 ml, built around grape seed oil and olive leaf extract. Vegan, EWG VERIFIED, and made in Canada.
What is in it and what it does. The cleansing comes from a blend of coconut-derived surfactants — sodium coco-sulfate, coco-glucoside, sodium cocoyl isethionate and lauryl glucoside — alongside hydrolysed vegetable protein. That protein is the part that earns the word “strengthening”: hydrolysed proteins are small enough to deposit on damaged areas of the hair cuticle and temporarily fill them, which measurably reduces breakage during combing. It is a surface effect that washes out, not a repair, but it is a real one.
An honest note on “sulfate-free”. ATTITUDE states this shampoo is free of sodium laureth sulfate, and that is accurate. It does contain sodium coco-sulfate, which is itself a sulfate — made from whole coconut oil rather than from purified lauric acid, and generally considered a little milder, though the chemistry is close. If you are avoiding SLES specifically, this qualifies. If you are avoiding all sulfates, it does not. We would rather you knew that before you bought it than after.
The botanicals, in proportion. Grape seed oil is unusually high in linoleic acid and very light, so it conditions without weighing hair down. Olive leaf carries oleuropein, a well-studied polyphenol antioxidant. Both are genuinely good ingredients — but in a rinse-off product they are in contact with your hair for perhaps ninety seconds. The surfactant system does the work; the extracts are the pleasant part. Any brand telling you otherwise about a shampoo is overselling.
Free from: parabens, sodium laureth sulfate, silicones, PEGs, formaldehyde and synthetic fragrance.
Why 473 ml? Because it is 16 US fluid ounces — a pint. ATTITUDE is a Montreal company and sizes its bottles for the North American market.
Available at Só Verde, an organic concept store in Foz, Porto.