Crisp multigrain flakes scattered with curls of real dark chocolate. Certified organic, certified gluten-free, vegan and free of palm oil — this is the one to buy if you want a chocolate breakfast cereal and you cannot eat wheat.
The gluten-free chocolate cereal
Turtle's Choco Balls, which sit next to this on the shelf, contain wheat. These do not. The flakes are made from rice and corn bran, with unrefined cane sugar and salt, and the chocolate curls are 11% cocoa mass with unrefined brown sugar and cocoa butter. If you are coeliac and want chocolate cereal, this is the product in the range that is safe for you.
Real chocolate, not chocolate flavour
The curls are actual dark chocolate — cocoa mass and cocoa butter — shaved through the flakes rather than sprayed on as a coating. Most chocolate cereals use a cocoa-flavoured coating built on cheap vegetable fat, usually palm. The difference shows up in two places: the taste is properly bitter-sweet rather than flatly sugary, and the chocolate stays as distinct pieces in the bowl instead of dissolving into brown milk within seconds.
Corn bran and fibre
Corn bran is the outer layer of the corn kernel, and it is almost entirely insoluble fibre. It is what makes these flakes a genuine source of fibre rather than pure refined starch, and it is also what gives them their sturdiness — they take milk without going limp as fast as a plain cornflake.
The honest framing
It is a sweetened cereal with cane sugar and chocolate in it. It is organic, gluten-free, vegan, palm-oil-free and made with real chocolate, all of which make it a meaningfully better version of the thing. None of that makes it a low-sugar food. Over yoghurt with fruit rather than as a large bowl with milk, and it behaves considerably better.